Comet on iOS and the Future of the Browser Workflow

I have been looking forward to Comet hitting iOS because I think the browser is overdue for a serious rethink.

For a long time, browsers have mostly been built around the same core behavior. Open tabs. Search. Click. Read. Bounce around. Repeat. That model still works, but it feels increasingly outdated compared to the way many of us actually work now.

Today, the real workflow is not just browsing. It is researching, comparing, summarizing, collecting, deciding, and acting. It is a loop. Find something. Understand it. Figure out what matters. Make a decision. Do something with it. Then move to the next thing without losing momentum.

That is why the idea behind Comet is so appealing.

The promise of a browser combined with an AI assistant is not just about novelty. It is about reducing friction. If the browser itself can help you digest information, summarize long pages, surface what matters, and support action without forcing you to jump between tools constantly, that is a real improvement.

For anyone building, designing, writing, or running marketing, that matters.

A lot of modern work happens in the browser, but the browser has not always felt like a true productivity partner. It has been more of a container than an assistant. We have relied on extensions, side tools, AI tabs, note apps, and separate chat windows to fill the gap.

What interests me about Comet is the possibility that this starts to become more integrated.

Instead of constantly moving between search results, articles, chat tools, notes, and task windows, maybe the browser itself becomes a more intelligent environment. Maybe it helps close the gap between discovery and action. Maybe it starts to feel less like a passive window into the internet and more like an active part of the workflow.

That is where I think things get interesting.

I am especially curious about how tools like this may affect research-heavy creative work. Whether you are building a campaign, studying a market, gathering inspiration, reviewing competitors, or trying to make faster strategic decisions, the less friction there is in the process, the better.

Of course, the real test is whether it delivers in practice. Plenty of products sound great in theory. What matters is whether it actually helps people think and move faster without adding noise or complexity.

Still, I think this is the right direction.

The browser feels like one of the most important pieces of software to modern work, and also one of the most overdue for reinvention. If Comet can genuinely improve the “find → understand → decide → do” loop, it could become a meaningful shift rather than just another AI feature wrapped around an old experience.

I am definitely planning to test it.

Update: LOVE IT!!!!!!!!!!